Mochakk Calling NYC: the truck that rang New York

In June 2024 a red ice cream truck drove through Manhattan with Mochakk leaning out of the hatch, and people ran after it. Odduel drew that truck. We made the branding, the drawings, the lettering and the livery of Mochakk Calling NYC, and this is the story of how a telephone became a city-wide campaign.

Last updated: 30 October 2026.

Mochakk leaning out of the red truck’s hatch with an old cream telephone receiver at his ear. — Mochakk at the hatch. Photograph: Mochakk’s Instagram, via NYS Music.

Who is Mochakk?

Mochakk is the Brazilian DJ and producer who went from a viral clip behind the decks in 2022 to number 61 in DJ Mag’s Top 100 DJs of 2024. Europe knows him well: his Amsterdam Dance Event artist page lists a label, a club, a fashion capsule and skate pop-ups alongside the music, and his From The Stars EP came out on Ninja Tune. You can follow the rest at mochakk.com.

Mochakk Calling is his own party series. Mixmag reported that it began at The Shrine in Los Angeles and sold out in all six cities it had played by the time it reached New York.

What happened at Mochakk Calling NYC?

The weekend started on the street. Mixmag’s report from the truck describes fans signing up for text alerts and getting each location only about 30 minutes ahead, then sprinting to the truck before it had parked. Exron Music followed the route from Union Square to Washington Square Park and Dimes Square, ending with traffic shut down on Hester Street and a set from a café window.

Mochakk standing in a New York street holding an ice lolly, the full side of the red graffiti truck behind him. — Photograph: Mochakk Calling NYC.

Mochakk smiling at the serving window of the red truck while people reach up to the hatch. — Photograph: Mochakk Calling NYC.

Then the main event. Mixmag counted about 2,500 people at a sold-out Brooklyn Navy Yard, with Teksupport co-hosting, old phones on the DJ booth and an after-party that ran until 5 AM. EDM.com covered the pop-ups too, and Exron Music named W Hotels, SoundCloud and Renegade NYC among the partners of the day.

The whole side of the red truck parked in New York, with the halftone portraits, the flip phone and the tags. — Photograph: Mochakk Calling NYC.

The back doors of the red truck reading MOCHAKK CALLING NEW YORK over a halftone flip phone, a yellow taxi below. — Photograph: Mochakk Calling NYC.

A smiling girl in the crowd holds up a red skateboard deck printed with the flip phone and Mochakk’s halftone portrait. — Photograph: Mochakk Calling NYC.

How did we work on the Mochakk branding?

We started from what was already his. The theme came from press photos he shot with old landline phones and the wires and towers of São Paulo; as he told Mixmag, “We’re trying to bring a little bit of that chaotic urban landscape to the party.” Our job was to give that idea a New York accent and make it work on anything.

Drawings first. The flip phone, the brick phone, the handset and his portraits became halftone drawings in the spirit of a photocopied flyer. Each is a separate piece, so it can live alone on a sticker or fill the side of a truck.
Lettering by hand. A full sheet of tags and shouted lines, such as “Call me back if you wanna get fresh”, kept rough on purpose and joined to a heavy, clean wordmark.
One loud colour. A warm red that reads from the far end of a block and photographs well in any light.
The truck as the campaign. Every side was drawn for how it would be seen: portraits for the street, hands over the hatch, and the message on the back for the cars stuck behind it.

The drawing sheet on black: two halftone portraits of Mochakk on the telephone, a flip phone, a brick phone and two hands holding a handset. — The drawings, by Odduel.

A sheet of hand-drawn black tags and phrases on paper, including CALL ME BACK IF YOU WANNA GET FRESH. — The lettering sheet, by Odduel.

The truck’s street side drawn flat: red, two halftone portraits of Mochakk, a giant flip phone, yellow lettering and a band of graffiti. — The street side of the livery, by Odduel.

Close on the truck’s side in New York: the halftone face, CALL ME BACK IF YOU WANNA GET FRESH in yellow, and a yellow taxi passing. — The same livery on the street. Photograph: Mochakk Calling NYC.

How far can the identity travel?

A system made of separate pieces can go anywhere, so we set it out across the places a New York weekend is seen. The pictures below are mock-ups: visualisations built from the real artwork, not photographs of the event.

Mock-up: three Mochakk Calling NYC posters pasted on a red brick wall. — Mock-up: pasted posters.

Mock-up: a rooftop billboard in Brooklyn at golden hour showing the Mochakk Calling NYC key visual. — Mock-up: a Brooklyn billboard.

Mock-up: a black t-shirt with the lock-up, a canvas tote with the halftone hands and a black cap. — Mock-up: tee, tote and cap.

Mock-up: an open-air waterfront show at dusk with the key visual on the LED wall behind the DJ booth. — Mock-up: the screen behind the booth.

What happened after New York?

The series kept calling. In 2025 Mochakk Calling returned to New York at the Brooklyn Army Terminal, and Electronic Groove reports a three-day return for August 2026. For his Hollywood Boulevard takeover in November 2025 we designed another truck and a new identity: Mochakk Emergency Transmission, a broadcast van that looks like breaking news.

Mochakk leaning out of the door of the white Emergency Transmission truck with a microphone in hand. — Emergency Transmission at W Hollywood, designed by Odduel.

The Emergency Transmission truck drawn flat: a blue halftone portrait of Mochakk, the lock-up and a band of colour graffiti. — The Emergency Transmission livery, by Odduel.

What can a brand learn from a DJ’s ice cream truck?

Build from something true. The telephone was already Mochakk’s. An idea the audience recognises needs far less explaining.
Design for the phone in the crowd. The truck was drawn to look as good in someone’s photograph as on the street.
Make pieces, not one poster. Separate drawings and lettering could move from a truck to a skate deck without a redesign.
Let the partners sit inside the work. Sponsors on the livery are part of the composition instead of fighting it.

Who else does Odduel work with?

Odduel is a creative and technology agency in Barcelona and São Paulo, and we like clients with a strong point of view. We drew the identity of Rainbow Conspiracy, built the custom Shopify store of The Sugar Coated Cult, nominated at the CSS Design Awards, and made the website of the furniture studio Fab Mater. The rest is in our portfolio.

Frequently asked questions

What was Mochakk Calling NYC?

The New York edition of Mochakk’s own party series, held in June 2024: a day of pop-ups from a custom ice cream truck in Manhattan, followed by a sold-out show at the Brooklyn Navy Yard.

What did Odduel make for Mochakk Calling NYC?

The branding, the drawings, the lettering and the truck livery. The whole project is in our Mochakk Calling NYC case study.

Can Odduel brand a tour, festival or live event in Europe?

Yes. We work from Barcelona and São Paulo, and our branding service covers identities and campaigns for events, artists and consumer brands.

Got a tour, a launch or a night the city should not miss? See our branding service and tell us what you are planning.

Mochakk Calling NYC: how we made an ice cream truck ring New York