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Odduel

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Odduel, an Awwwards Pro agency in Barcelona and São Paulo

Odduel is an Awwwards Pro agency in Barcelona and São Paulo. The standard we hold our work to, and the projects that show it.

A MacBook on a black stone table in a dark room, an amber lamp behind it; its screen shows The Sugar Coated Cult store with the heading "WELCOME TO THE UNSOLVABLE ERA".

Odduel is an Awwwards Pro agency. We are there for a simple reason: we hold our work to the standard of the world’s best websites, and the craft that community cares about is how we build.

Why Odduel is on Awwwards

Awwwards is where the people who care most about the web go to look at it. Its community talks about four things: design, usability, creativity and content. Those are the four things we ask of every project before it leaves the studio.

  • Design with a point of view, carried through to the last detail.
  • Usability that gets people where they came to go, on whichever screen they have.
  • Creativity: an idea that could not belong to anyone else.
  • Content that is worth the visitor’s time, in words and in pictures.

The best way to show that is the work, so here it is.

Mochakk Calling NYC: a city on the line

When Mochakk brought his party series to New York in June 2024, the city had to hear the phone ring. We made the look of it all: the drawings, the lettering and the livery of an ice cream truck that drove Manhattan for a day. Telephones became halftone drawings, the city’s tags became the type, and one loud red carried from the far end of a block. People stopped, queued at the hatch and filmed the side. See Mochakk Calling NYC.

On orange, the MOCHAKK lock-up with calling ny in brush script, a wall of tags in deep red and two halftone hands holding an old telephone.
Mochakk Calling NYC: branding by Odduel.

Mochakk Emergency Transmission: Hollywood on high alert

For Los Angeles in November 2025 we turned the call into a transmission: heavy blue capitals with the authority of a news headline, cut through by red spray. Official and outlaw at the same time. We designed the identity, every asset that carried it and the full livery of a truck rebuilt as a broadcast van, panel by panel. See Emergency Transmission.

On white, Hollywood’s favorite EMERGENCY TRANSMISSION in heavy blue capitals with a red MOCHAKK signature, a red winged skull seal and a blue halftone portrait.
Mochakk Emergency Transmission: identity by Odduel.

The Sugar Coated Cult: a Shopify store that looks like no other

Objects for people who have read the news and would still like something nice to hold. We made everything a customer meets: the name and the look, the boxes, the photographs and films, and a Shopify theme written from scratch. It opens like a film, its halftones answer the pointer, and it never once looks like a template. The owners still add products and change prices themselves. See The Sugar Coated Cult.

Nothing To Eat: a brand made for the street

Everyone has stood at an open fridge and said it, so we put the name to work: “NOTHING TO EAT?” in heavy white capitals on red, and one answer underneath, “ORDER NOW!”. The logo, the pattern, the packaging and a phone-first website all come back to that question, and every order walks the brand down the street. See Nothing To Eat.

A hand holds a phone by a canal, bicycles against the railing behind; the screen shows the Nothing To Eat website with red lettering and a pastrami sandwich.
The Nothing To Eat website on a phone.

What you get when you work with us

  • An idea you can recognise from across the street. Every project above starts from one, and every piece comes back to it.
  • Work that holds up where people meet it. We judge it on a phone in a queue and on a truck in traffic, not only on a presentation slide.
  • Pieces that travel. Identities drawn as a kit, ready for a card, a screen, a sticker or the side of a truck.
  • A site you can run. Your people change products, prices and photographs themselves, without calling us.

We do this across branding, UX/UI design, e-commerce and website development.

Frequently asked questions

Is Odduel an Awwwards Pro agency?

Yes. Odduel is an Awwwards Pro agency, and you can see our profile at awwwards.com/odduel.

Where is Odduel based?

In Barcelona and São Paulo. We work with clients across Europe and beyond.

What does Odduel make?

Brands, websites, online stores, applications, content and growth. See all our services or tell us about your project.

Have something that deserves this level of craft? Tell us about it. You can also find us on Awwwards.

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