Odduel

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On your side, to win

Built to shift the odds.

Odduel is an independent full-service agency: branding, websites, applications and growth under one roof. We partner with a deliberately limited number of companies and commit fully to each.

Why Odduel.

The name joins two words: odds and duel. Every company competes against odds: the market, the incumbent, the clock. A duel is a contest met directly, with preparation and precision.

That is how we approach every engagement. On your side, and to win.

Our story.

Founder story, about 150 words

Who founded Odduel, the experience behind it, and why it exists.

The principles behind our work.

Candour

You receive our honest assessment, including when it is not what you hoped to hear.

Focus

A limited number of clients at any time, so every project gets our full attention.

Accountability

Success is defined in numbers at the outset and reported against throughout.

Independence

Everything we create is yours to own and operate. Clients stay because the work performs.

The people behind Odduel.

Strategists, designers, writers, developers and marketers across Europe, working as one team. Select a name to see what each person does.

  • Ingrid SolbergManaging Director

    Runs the agency day to day so every project has the right people, enough time and a clear plan.

  • Chiara BellandiCreative Director

    Sets the creative standard and signs off every brand, design and film before a client sees it.

  • Mateusz KowalczykTechnical Director

    Decides how things are built and makes sure they stay fast, secure and easy to maintain.

  • Sofia AlmeidaHead of Growth

    Leads search, advertising and social, and answers for the numbers they produce.

  • Claire DumontClient Services Director

    Looks after every client relationship and makes sure promises are kept.

  • Niamh GallagherBusiness Development Manager

    First conversation for new clients: listens, asks the hard questions and shapes the proposal.

  • Laura JiménezAccount Manager

    Your day-to-day contact, keeping you informed and your project moving.

  • Tobias LindqvistAccount Manager

    Your day-to-day contact for product and technology projects.

  • Anneke de VriesProject Manager

    Plans the work, protects the timeline and keeps scope and budget under control.

  • Pedro CarvalhoProject Manager

    Runs application and platform builds from discovery to release.

  • Eleni PapadakiDigital Strategist

    Audits where you stand and turns objectives into a roadmap you can act on.

  • Margaux LefèvreBrand Strategist

    Defines what a brand stands for, who it is for and how it should sound.

  • Luca FerranteArt Director

    Turns strategy into a visual concept and guides it through every application.

  • Marta NowickaBrand and Graphic Designer

    Designs identities, guidelines and the materials that carry them.

  • Jonas BeckerBrand and Graphic Designer

    Designs editorial, packaging and campaign work with a sharp eye for type.

  • Freja MikkelsenUX Researcher

    Talks to users, tests prototypes and brings evidence to every design decision.

  • Aino LaaksonenUX Designer

    Maps journeys and structures so people reach what they came for without thinking.

  • Carla SolerUI Designer

    Designs interfaces and design systems for websites and stores.

  • Dominik HorváthUI Designer

    Designs interfaces for web and mobile applications.

  • Zofia WronaMotion Designer

    Brings brands and interfaces to life with animation and motion graphics.

  • Eleanor WhitfieldHead of Content

    Sets the editorial line and reviews every word before it is published.

  • Saoirse BrennanCopywriter

    Writes brand and website copy that is clear, confident and easy to act on.

  • Oliver HartleyCopywriter

    Writes campaign, advertising and long-form content.

  • Camille RousselLocalisation Specialist, French

    Adapts every project for French-speaking markets, from copy to keywords.

  • Lucía NavarroLocalisation Specialist, Spanish

    Adapts every project for Spanish-speaking markets, from copy to keywords.

  • Hannah VogelLocalisation Specialist, German

    Adapts every project for German-speaking markets, from copy to keywords.

  • Rafael MonteiroAI Video Producer

    Produces films and imagery with AI, from script and storyboard to final cut.

  • Elisa MarchettiVideo Editor

    Edits, grades and finishes every film, in every format a channel needs.

  • Henrik DahlTech Lead

    Plans the technical work and reviews the code before it ships.

  • Ioana PopescuWordPress Developer

    Builds fast, editable WordPress websites and custom themes.

  • Tomáš NovotnýWordPress Developer

    Builds online stores and the integrations behind them.

  • Katarina JovanovićFront-end Developer

    Turns designs into accessible, responsive interfaces that load fast.

  • Mikkel SørensenFront-end Developer

    Builds application interfaces and the animation that makes them feel right.

  • Viktor PetrovBack-end Developer

    Builds the systems, data and integrations behind applications.

  • Lena HoffmannBack-end Developer

    Designs platforms and interfaces between systems that scale without drama.

  • Andrei IonescuMobile App Developer

    Builds iOS and Android apps and gets them through the stores.

  • Alexandra WójcikAI and Automation Engineer

    Finds where AI pays back and builds it into products and operations.

  • Stefan GruberDevOps Engineer

    Keeps servers, deployments, backups and security in order.

  • Petra KovačQA Engineer

    Tests websites on every device and browser before anything goes live.

  • Emma JansenQA Engineer

    Tests applications and automates the checks that protect each release.

  • Marco RinaldiSEO Specialist

    Plans and delivers search visibility, market by market.

  • Isabel FerreiraPaid Media Manager

    Runs Google and Meta advertising against cost per result.

  • Nora EriksenSocial Media Manager

    Plans, publishes and manages brand channels and their communities.

  • Giulia ContiSocial Media Manager

    Plans short video and social campaigns for lifestyle and hospitality brands.

  • Inès MoreauInfluencer Marketing Manager

    Finds the right creators, agrees the terms and runs each collaboration.

  • Daniel KellerData and Conversion Analyst

    Sets up tracking, reads the data and tests what converts better.

  • Sara LindholmHR and People Manager

    Hires, onboards and looks after the team.

  • Javier OrtegaFinance Manager

    Keeps invoicing, budgets and cash flow accurate and on time.

  • Beatrix SzabóLegal and Data Protection Officer

    Handles contracts, confidentiality agreements and data protection.

  • Maja KranjcOffice and Operations Coordinator

    Keeps tools, suppliers and daily operations running smoothly.

  • Liam O’ConnorSupport Engineer

    First response for maintenance clients: fixes, updates and answers.

What clients say.

0.0 on Google0.0 on Sortlist

★★★★★

Testimonial from Client #01 goes here: what they needed, how the collaboration went and the result it produced.

Name SurnameRole, Client #01Google review
★★★★★

Testimonial from Client #02 goes here: what they needed, how the collaboration went and the result it produced.

Name SurnameRole, Client #02Sortlist review
★★★★★

Testimonial from Client #03 goes here: what they needed, how the collaboration went and the result it produced.

Name SurnameRole, Client #03Google review