Odduel is an award-winning creative and technology agency. On 2 November 2026 the judges of the CSS Design Awards gave Odduel three awards at once: Best UI Design, Best UX Design and Best Innovation, with Special Kudos. The winning work is a custom online store we designed and built for the brand The Sugar Coated Cult. Three awards for one project, from an agency in Barcelona and São Paulo.
Last updated: 3 November 2026.
Odduel’s three awards at a glance
- Best UI Design: for the look of the store, from the type to the halftone pictures.
- Best UX Design: for how it feels to browse it and buy from it.
- Best Innovation: for what it does that online stores usually do not.
- Special Kudos: the distinction the CSS Design Awards give to sites whose judges’ score passes 6 out of 10. Ours scored 7.71. See the entry and the scores.
| Award | Judges’ score | What it rewards |
|---|---|---|
| Best UI Design | 7.76 | Visual design, type, colour, layout |
| Best UX Design | 7.67 | Navigation, clarity, ease of use |
| Best Innovation | 7.70 | Ideas and technique beyond the usual |
| Final judges’ score | 7.71 | Seven judges, individual scores from 7.2 to 8 |
What the CSS Design Awards are, and what they mean for Odduel
The CSS Design Awards are an international web design awards programme. Each entry is scored by a panel of judges, designers, art directors, strategists and agency heads, on three counts: UI design, UX design and innovation. Our certificates read “proudly awarded by the CSS Design Awards judges”, on exactly those three counts.
For Odduel, being an award-winning web design agency means that people who judge websites for a living looked at our work and scored it above the bar on every count they judge. For a brand choosing an agency, that is a check made by someone with no reason to be kind.
Best UI Design: an online store that looks like nothing else
The store opens like a film: a title sequence, poster-size editorial type and photographs printed as halftone that answer the pointer. The judges’ own summary of the entry says it well: a custom Shopify theme with halftone animations, bold editorial type and a cinematic scroll that turns shopping into a show. Every colour, letter and picture comes from the brand we made for The Sugar Coated Cult, so nothing on the page looks borrowed.
Best UX Design: spectacle where people browse, calm where they pay
The idea behind the experience is simple. Be unforgettable where people browse, and be boringly reliable where they pay. Product pages, key colours, the basket and the checkout behave exactly as a shopper expects, on a phone as well as on a wide screen. The show never stands between a customer and the button that says buy.
Best Innovation: a Shopify theme made for the brand
We did not adapt a template. We wrote the Shopify theme ourselves, with no third-party app, so every movement, transition and picture effect is part of the store rather than a plug-in on top of it. And because it is a proper theme, the owners add products, change prices and swap pictures themselves, without calling us.
Why Odduel won with an online store, the harder brief
Many of the sites that win web design awards are showcases: a portfolio, a launch page, an experiment. They only have to impress. An online store has to impress and sell, every day, to people who came to buy something. That is a much harder brief.
- Real products, not a demo. Prices, variants, stock and photographs change, and the design has to hold every time they do.
- A checkout that cannot fail. Spectacle that slows a payment costs money. Ours stays normal exactly where it matters.
- Phones first. Most shoppers arrive on a phone, so every effect had to work under a thumb, not only under a mouse.
- The platform’s rules. A Shopify store works inside Shopify’s structure, its checkout and its theme editor. The creativity had to fit inside them.
- An owner who runs it. An award-winning store that needs a developer for every new product is not a good store.
See the store working at thesugarcoatedcult.com, then read the full case study: the name, the identity, the packaging, the films and the store all came from Odduel.
Odduel, from nominee to award winner in five days
- 29 October 2026: nominee at the CSS Design Awards (our article on the nomination).
- 31 October 2026: nominee at CSS Winner, where the result is still open (read more).
- 2 November 2026: Best UI Design, Best UX Design and Best Innovation at the CSS Design Awards, with Special Kudos.
Each award in detail
Read what each award rewards and what earned it in this online store:
- Best UI Design: an award-winning Shopify store, for the look of the store.
- Best UX Design: award-winning ecommerce UX, for how it feels to shop from it.
- Best Innovation: a Shopify store that opens like a film, for what it does that online stores usually do not.
What to look for in an award-winning agency like Odduel
An award tells you that experts rated the work. It does not tell you whether an agency is right for you. Before you hire one, ask four things.
- Was the award for real, live work? Ask for the address and use it. Ours is a store you can buy from today.
- Was it for a project like yours? An award for an online store says more about an e-commerce project than one for a launch page.
- Who made the brand and who made the site? Work looks stronger when the identity and the build come from a single idea.
- Can your staff run it afterwards? Products, prices and pictures should never need a developer.
For a longer checklist, read our guide on how to choose an e-commerce agency.
Frequently asked questions
Is Odduel an award-winning agency?
Yes. On 2 November 2026 the CSS Design Awards judges gave Odduel Best UI Design, Best UX Design and Best Innovation, with Special Kudos, for the Shopify store it designed and built for The Sugar Coated Cult. See the entry.
Which awards has Odduel won?
Three certificates of excellence from the CSS Design Awards, all awarded to Odduel: Best UI Design, Best UX Design and Best Innovation, plus Special Kudos for the same entry, an online store for The Sugar Coated Cult.
Where is Odduel based and what does it do?
Odduel is an award-winning creative and technology agency with offices in Barcelona and São Paulo. It makes brands, websites, online stores, digital products and content, and helps them grow.
How did the judges score the store?
Seven judges scored it. The final judges’ score is 7.71 out of 10: 7.76 for UI design, 7.67 for UX design and 7.70 for innovation, with individual scores between 7.2 and 8.
Why is a web design award harder to win with an online store?
An online store has to sell as well as impress. Products, variants, prices, stock, the basket and the checkout all have to work on every screen, and the owner has to be able to run it without a developer. Many award-winning sites are showcases with none of that to carry.
Can Odduel build an award-winning online store for my brand?
Yes. We design and build online stores, from the identity to the theme code, through our e-commerce service. Tell us about your brand on the contact page.
Want an online store that wins awards and sells? See our e-commerce service or tell us about your brand.
