Odduel is an award-winning creative and technology agency. On 2 November 2026 the judges of the CSS Design Awards gave our custom Shopify store for The Sugar Coated Cult Best Innovation, with a judges’ score of 7.70 out of 10. It is one of three awards the same store won.
Last updated: 3 November 2026.
What Best Innovation rewards
Innovation is what a site does that others do not: new ideas in motion, interaction or storytelling that still serve the visitor. In an online store, the challenge is to surprise without slowing the sale.
What earned the award in this online store
- A store that opens like a film. An intro title sequence sets the brand’s tone before the first product appears.
- Drawings that move. Halftone product drawings, a halftone cursor and 3D wireframes turn browsing into something to remember.
- Page transitions with purpose. Motion carries shoppers from list to product, so they always know where they are.
- Still a store. Under the motion, every product, price and button stays fast and clear, on every screen.
Why innovation matters for your online store
Most online stores look alike. A store people talk about earns attention, links and returning customers that advertising alone cannot buy, as long as the innovation never gets between the shopper and the checkout.
The other awards for the same store
The Sugar Coated Cult store won three CSS Design Awards on the same day: Best UI Design (7.76), Best UX Design (7.67) and Best Innovation (7.70), with Special Kudos and a final judges’ score of 7.71. Read the full story of the three awards, or visit the live store.
Frequently asked questions
What is the Best Innovation award at the CSS Design Awards?
It is a certificate the CSSDA judges give for new ideas in web design and technology. Odduel won it on 2 November 2026 for The Sugar Coated Cult Shopify store, scoring 7.70.
Can an online store be innovative and still sell well?
Yes, when the motion and interaction serve the products. The Sugar Coated Cult store keeps prices, buttons and checkout fast and clear underneath the film-like experience.
Can Odduel build an innovative Shopify store for my brand?
Yes. We design and build custom Shopify stores through our e-commerce service. See all three awards or tell us about your brand on the contact page.
Planning a new online store or a Shopify redesign? See our e-commerce service or tell us about your brand.
