Odduel is an e-commerce agency in Barcelona and São Paulo, and our Shopify store for The Sugar Coated Cult is now up for two web design awards. On 31 October 2026 it became a nominee at CSS Winner, two days after its nomination at the CSS Design Awards. If you are looking for an agency to build an online store that people remember, this is the work to look at.
Update, 3 November 2026: the store went on to win Best UI Design, Best UX Design and Best Innovation at the CSS Design Awards. Read how Odduel became an award-winning agency.
Last updated: 3 November 2026.
What happened
- CSS Winner: Nominee on 31 October 2026, in the running for Site of the Day. See the entry and like it here.
- CSS Design Awards: Nominee on 29 October 2026, in the running for Website of the Day. See the entry and vote here.
- The agency: Odduel also has a profile on CSS Winner, where the store is listed under our name.
What is CSS Winner?
CSS Winner is a global web design awards platform, running since 2010, that shows the best websites and promotes the designers, developers and agencies behind them. Being a nominee means its team has checked the entry for design, usability, content and functionality and accepted it.
From there, the ladder goes Nominee, Star, Site of the Day, Site of the Month. The judging panel counts for 80% of the ranking and public votes for 20%, and a total of 75% or more gives a site an edge for Site of the Day. We have been told we will hear within ten days whether ours is chosen.
Why this Shopify store got nominated
Our entry describes it in one line: a Shopify store that refuses to behave like one, until the checkout, which is impeccably normal. That is the whole idea, and it is a useful one for any online store. Be unforgettable where people browse. Be boringly reliable where they pay.
- It opens like a film. A title sequence, poster-size type and a halftone picture that answers the pointer.
- It was not adapted from a template. We wrote the Shopify theme from the first line, with no third-party app.
- The brand and the store are one piece of work. We made the name, the look, the boxes, the photographs and the films, so nothing on the page feels borrowed.
- The client runs it. The owners add products and change prices themselves, without calling us.
See it working at thesugarcoatedcult.com, then read the full case study.
What award juries and customers both reward in an online store
Web design juries score much the same things a customer feels in the first minute. Here is how the CSS Winner criteria translate into what makes a store sell.
| Criterion | What it means for an online store | What we did |
|---|---|---|
| Design | People remember the brand after they leave | An identity carried from the box to the screen |
| Functionality | Products, basket and payment simply work | Spectacle on the pages, a normal checkout |
| Usability | It is easy to buy on any screen | A store designed for phones as well as wide screens |
| Content | Pictures and words give a reason to buy | Our own photographs, films and copy |
How to choose an e-commerce agency
An award nomination is a useful signal, not a guarantee. When you compare agencies, ask four things.
- Can I see a live store? Put something in the basket. A mock-up cannot show you that.
- Is the theme written for me? Ask how much of the store is a template and how many monthly apps it depends on.
- Who makes the brand? A store looks stronger when the identity and the build come from a single idea.
- Can my staff run it? Products, prices and pictures should never need a developer.
For more, read our guide on how to choose an e-commerce agency.
Frequently asked questions
Which e-commerce agency built The Sugar Coated Cult?
Odduel, a creative and technology agency in Barcelona and São Paulo. Odduel made the name, the identity, the packaging, the films and the Shopify theme.
Is Odduel an award-nominated e-commerce agency?
Yes. Its Shopify store for The Sugar Coated Cult is a nominee at CSS Winner (31 October 2026) and at the CSS Design Awards (29 October 2026). Both are nominations; the results are still open.
How does CSS Winner judge a website?
Its judging panel accounts for 80% of the ranking and public votes for 20%. Entries are assessed on design, usability, content and functionality, and a total of 75% or more gives a site an edge for Site of the Day.
Can Odduel build a custom Shopify store for my brand?
Yes. We design and build online stores, from the identity to the theme code, through our e-commerce service.
Want an online store that gets talked about? See our e-commerce service or tell us about your brand.
