Odduel is an award-winning ecommerce and web design agency. On 2 November 2026 the judges of the CSS Design Awards gave our custom Shopify store for The Sugar Coated Cult Best UI Design, with a judges’ score of 7.76 out of 10. It is one of three awards the same store won.
Last updated: 3 November 2026.
What Best UI Design rewards
UI design is everything a shopper sees: type, colour, layout, pictures and the way each screen is built. The CSS Design Awards judges score it on its own, apart from usability and innovation.
What earned the award in this online store
- A look that belongs to the brand. Condensed display type, halftone drawings of every product and one loud orange, carried from the identity into every page.
- Product pages that sell. Each object gets its own drawing, price and add-to-cart in one clear block, so the design never hides what is for sale.
- One system on every screen. The same grid and type scale hold from a wide desktop to a phone held in one hand.
- Made only for this brand. The theme was written for The Sugar Coated Cult, so the store looks like no other.
Why UI design matters for your online store
Shoppers decide in seconds whether a store feels worth trusting. A clear, distinctive interface is what turns a visit into a basket: it shows the product first, makes prices and buttons obvious, and makes the brand memorable enough to come back to.
The other awards for the same store
The Sugar Coated Cult store won three CSS Design Awards on the same day: Best UI Design (7.76), Best UX Design (7.67) and Best Innovation (7.70), with Special Kudos and a final judges’ score of 7.71. Read the full story of the three awards, or visit the live store.
Frequently asked questions
What is the Best UI Design award at the CSS Design Awards?
It is a certificate the CSSDA judges give for the visual design of a site: type, colour, layout and imagery. Odduel won it on 2 November 2026 for The Sugar Coated Cult Shopify store, scoring 7.76.
Is Odduel an award-winning ecommerce agency?
Yes. Odduel is an award-winning creative and technology agency in Barcelona and São Paulo, and the store won Best UI Design, Best UX Design and Best Innovation. Read about all three awards.
Can Odduel design a Shopify store for my brand?
Yes. We design and build custom Shopify stores and online stores through our e-commerce service. Tell us about your brand on the contact page.
Planning a new online store or a Shopify redesign? See our e-commerce service or tell us about your brand.
