Odduel is an award-winning ecommerce agency. On 2 November 2026 the judges of the CSS Design Awards gave our custom Shopify store for The Sugar Coated Cult Best UX Design, with a judges’ score of 7.67 out of 10. It is one of three awards the same store won.
Last updated: 3 November 2026.
What Best UX Design rewards
UX design is how a site feels to use: how easily people find their way, understand what they see and do what they came to do. In an online store, that means browsing, choosing and paying without friction.
What earned the award in this online store
- Phones first. Most shoppers arrive on a phone, so every page was designed for one hand before it was widened for a desktop.
- A short path to the basket. From the home page to a product and into the basket in a few clear steps, with nothing in the way.
- A checkout that cannot fail. Shopify’s own checkout, reached from a basket that always shows what is in it and what it costs.
- Easy to run. Products, prices and pictures are changed by the brand’s own team, without a developer.
Why UX design matters for your online store
Every extra tap costs sales. Good ecommerce UX makes the store faster to understand, easier to buy from and more pleasant to return to, which shows in conversion rates and repeat customers.
The other awards for the same store
The Sugar Coated Cult store won three CSS Design Awards on the same day: Best UI Design (7.76), Best UX Design (7.67) and Best Innovation (7.70), with Special Kudos and a final judges’ score of 7.71. Read the full story of the three awards, or visit the live store.
Frequently asked questions
What is the Best UX Design award at the CSS Design Awards?
It is a certificate the CSSDA judges give for usability and the experience of using a site. Odduel won it on 2 November 2026 for The Sugar Coated Cult Shopify store, scoring 7.67.
What makes good ecommerce UX?
A store that works on a phone first, shows the product and price clearly, takes shoppers to the basket in few steps and never breaks at checkout.
Can Odduel improve the UX of my online store?
Yes. We design and build new stores and redesign existing ones through our e-commerce service. See all three awards or tell us about your store on the contact page.
Planning a new online store or a Shopify redesign? See our e-commerce service or tell us about your brand.
