Skip to content

Odduel

We put the odds in your favour

Insights

Micro-influencers wanted: paid brand campaigns, by invitation

Odduel is looking for micro-influencers with around 10,000 followers for paid brand campaigns. A written brief, a fee agreed first. Request your invite.

The Odduel sign on the wall of a studio reception

Micro-influencers wanted: Odduel is looking for creators with around 10,000 followers in Spain, France, Italy, Germany, Switzerland and São Paulo. The campaigns are paid, the brief reaches you in writing before you say yes, and the way in is one short form: request an invite to Odduel Creators.

It takes about a minute, it is free, and it commits you to nothing.

What micro-influencers get from Odduel

Four things you can hold us to, on every campaign:

  • A written brief before you say yes. What the brand wants, what you would make and by when. You read it, then you decide.
  • Fair pay, agreed up front. The fee is settled before you start. No “exposure” in place of a fee.
  • Your voice, left alone. We choose creators for how they speak to their audience, not to hand them a script.
  • Paid work, labelled as paid. Sponsored content is marked as sponsored, as the law asks. The trust of your audience is worth protecting.

Joining the roster is free and commits you to nothing. You can say no to any brief.

Micro-influencers wanted: who we are looking for now

Creators with around 10,000 followers, based in one of six places:

  • Spain
  • France
  • Italy
  • Germany
  • Switzerland
  • São Paulo, Brazil

Around 10,000 followers is the size we need most at the moment: big enough to move people, small enough that the audience still listens. A little under or over is fine. Three things matter more than the number:

  • Real followers. People who chose to follow you and still read what you post.
  • An audience where you say it is. Campaigns are local, so your city and your country are half the match.
  • A point of view. Reach can be bought anywhere. The way you talk to the people who follow you cannot.

Any subject is welcome: food, fashion, fitness, travel, design, technology, music, family life, local guides. We work with brands in many fields, and the right match depends on the brief.

Based somewhere else? You can still ask for an invite on the creators platform, and we will tell you honestly if we have nothing near you yet.

How to work with brands through Odduel: four steps

  1. Request an invite. Fill in the request form on Odduel Creators: your name, e-mail, main platform, handle, city and country. Six fields and a tick.
  2. Get your invite. We read every request ourselves. If you fit what we are looking for, an e-mail arrives with your own link. If it is not the moment yet, we say so.
  3. Set up your profile. Your channels, your audience, your rates if you want to share them, your media kit if you have one. Change it whenever your numbers do.
  4. Get called for campaigns that fit. When a brief fits your audience and your city, we write to you with the details and the fee. You say yes, or you say no.

There is nothing to send by e-mail: no media kit, no rate card, no pitch. The request is the six fields above, and everything else belongs in your profile once you are invited.

Not sure what to charge, or what a media kit should hold? The Odduel Creators blog explains how to price a sponsored post and what goes in a media kit.

Why the roster is invite only

Odduel plans and runs social media and influencer campaigns for brands. A campaign is only as good as the people in it, so we would rather know creators before a brief arrives than search in a hurry after.

A roster is only useful if we know who is on it. That is why we read every request ourselves and invite the creators we can see ourselves calling for a campaign. The roster is being built now, and creators who join early are the first we look at when a campaign fits their audience and their city.

Curious who is asking? See what we make for brands, for example the online store of The Sugar Coated Cult and the identity of the restaurant Torto Cozinha.

Brands looking for micro-influencers

On the other side of the brief? We handle selection, negotiation, briefing, contracts and compliance, and report what the campaign brought in. See our social media and influencer marketing service, or tell us about your campaign.

Still choosing who to work with? Two of our guides may help: new agency or established agency, which to hire and how much a website costs in 2027.

Questions micro-influencers ask

How many followers do I need to work with brands through Odduel?

Around 10,000 is the size we need most right now, and a little under or over is fine. Real followers, an audience where you say it is and a point of view of your own matter more than the exact number.

Does it cost anything to join?

No. Requesting an invite and joining the roster are free and commit you to nothing. Brands pay Odduel to run their campaigns; creators never pay us.

How are micro-influencers paid?

With a fee, agreed with you before the work starts. It depends on the brief and on your rates. We do not offer “exposure” in place of a fee.

Does joining the roster guarantee paid work?

No. We write to you when a brief fits your audience and your city, and we cannot say in advance how often that will be. If there is nothing for you yet, we tell you so.

Do I have to accept every brief?

No. Every brief reaches you in writing before you decide, and you can say no to any of them.

Do I need a media kit or a rate card to apply?

No. The request asks for your name, e-mail, main platform, handle, city and country, nothing more. Rates and a media kit belong in your profile once you are invited: your rates if you want to share them, a media kit if you have one.

I am not in one of the six places. Can I still request an invite?

Yes. Right now we are looking in Spain, France, Italy, Germany, Switzerland and São Paulo, but you can request an invite from anywhere, and we will tell you honestly if we have nothing near you yet.

What happens to my details?

We keep them only to match creators with campaigns. We do not sell them, and a brand sees them only with your agreement. Ask, and we remove you from the roster.

How we handle what you tell us is set out in the privacy notice for creators and in our privacy policy.

Ready? Request your invite on Odduel Creators: about a minute, free, no commitment.

More articles

More from our Insights.

Explore all insights

Get in touch

Let’s change your odds.

Odds do not change on their own. If you have something to build, launch or fix, tell us about it and we will show you how we would approach it.

    Need an NDA before you share details? Start a project

    Chat with us