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The Sugar Coated Cult, a CSS Winner nominee: another jury for award-winning agency Odduel

The Shopify store by award-winning agency Odduel is a CSS Winner nominee, running for Site of the Day, days after winning three CSS Design Awards. The scores, and what they tell a brand.

Un MacBook sur un bureau sombre, près d’une fenêtre striée de pluie, la nuit ; son écran affiche la page orange de la boutique intitulée « HOW THE CULT WORKS? ».

The Sugar Coated Cult, the custom Shopify store designed and built by award-winning agency Odduel, is now a nominee at CSS Winner and is running for Site of the Day. It comes days after the same project won Best UI Design, Best UX Design and Best Innovation at the CSS Design Awards.

Dernière mise à jour : 8 novembre 2026.

The nomination at a glance

  • Programme: CSS Winner, a global platform that showcases and awards websites.
  • Status: nominee, dated 31 October 2026, running for Site of the Day.
  • Project: The Sugar Coated Cult, brand, content and Shopify store by Odduel.
  • Overall score on the entry: 7.7.
Pages of The Sugar Coated Cult Shopify store laid out side by side
The pages of the store, laid out side by side.

The scores on the entry

CatégorieNote
Design7.7
Fonctionnalités7.6
Ergonomie7.7
Contenus7.6
Overall7.7

The four categories sit within a tenth of a point of each other. For an online store that balance matters more than a single high mark: a site can look remarkable and still lose the sale at the product page. The full entry is public.

A second programme, the same project

A nomination is not a win, and we would rather say so plainly. What it adds is a second, separate look at the work. On 2 November 2026 the CSS Design Awards judges gave Odduel three awards for this store, with a final score of 7.71 and Special Kudos. CSS Winner assesses the site on different categories, and its entry arrived at a very similar figure.

That is what makes Odduel an award-winning agency in a way a brand can check: the entries, scores and dates are published by the programmes themselves, outside our own website.

Why this store keeps getting noticed

The Sugar Coated Cult Shopify store open on a laptop beside a rainy window
The store on a laptop.

The Sugar Coated Cult sells objects for people who have read the news and would still like something nice to hold. The store had to carry that humour from the first frame to the last click, so it opens like a film, sets poster-size type and prints its photographs as halftone.

Underneath it is a theme written from scratch on Shopify. Its owners add products, change prices and rewrite the jokes themselves, while checkout, payments and orders stay Shopify’s own. CSS Winner’s listing sums the site up as a store that refuses to behave like one, until the checkout.

What to look for when you choose an award-winning agency

  • Check the source. Open the entry on the programme’s own site and read the date, the score and the exact title.
  • Tell a nomination from a win. Both are worth knowing, but they are different things and an agency should name them correctly.
  • Ask what the work did. An award judges the site; you will also need it to be easy to run after launch.
  • Look at the project itself. Visit the live site on your own phone before you read a word about it.

Questions fréquentes

Has The Sugar Coated Cult won a CSS Winner award?

Not at the time of writing. The site is a CSS Winner nominee, dated 31 October 2026, and is running for Site of the Day. The awards it has won so far are from the CSS Design Awards.

Odduel est-elle une agence primée ?

Yes. On 2 November 2026 the CSS Design Awards judges gave Odduel Best UI Design, Best UX Design and Best Innovation, with Special Kudos, for the Shopify store it designed and built for The Sugar Coated Cult. Read about those awards.

What score did the site get at CSS Winner?

The entry shows 7.7 overall: Design 7.7, Functionality 7.6, Usability 7.7 and Content 7.6.

Où se trouve Odduel ?

Odduel is a creative and technology agency with offices in Barcelona, its headquarters, and São Paulo.

Planning an online store that has to look like nobody else’s? See our e-commerce service or tell us about your brand.

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