Stand for something
Brands built to be chosen.
We define what makes your company the obvious choice, then give it a name, a voice and an identity that hold together everywhere your customers meet you.
- Client #01
- Client #02
- Client #03
- Client #04
- Client #05
- Client #06
- Client #07
- Client #08
- Client #09
- Client #10
- Client #11
- Client #12
Who it is for
Who it is for
- Companies entering a market that need a position, a name and an identity from day one.
- Established businesses whose brand no longer reflects their ambition or their scale.
- Organisations whose identity has fragmented across teams, markets and channels.
Branding
What we deliver.
Brand strategy
Audit, positioning, audience and messaging: the foundation every other decision depends on.
Naming and verbal identity
Name, tagline and tone of voice that make you recognisable in a sentence.
Visual identity
Logo system, colour, typography and imagery, designed to stay consistent at any scale.
Brand guidelines
A practical document your team and your suppliers will open and use.
Editorial and graphic design
Reports, presentations, packaging and campaign assets executed to the same standard.
Brand refresh
The evolution of an existing identity when the foundations still hold.
Our approach
How we work.
Stage 1
Read the odds
We audit your situation and establish where the opportunity lies.
Stage 2
Set the terms
Scope, investment and timeline in one written plan that you approve.
Stage 3
Make the move
Design and development in focused cycles, with regular reviews.
Stage 4
Hold the lead
We measure against the agreed targets and keep improving after launch.
Your part
What we ask of you.
- A decision-maker with authority to approve direction.
- Access to the people who know the business best, for a small number of interviews.
- Existing brand assets and any research you hold.
Related work
Branding work.
FAQ
Frequently asked.
Tell us what you want to achieve and we will answer anything that is not covered here.
Start a conversationDo we need a full rebrand or a refresh?
It depends on what no longer works. Where the positioning holds and the look has dated, a refresh is sufficient. Where the business has changed direction, strategy comes first. The audit makes the answer clear.
How long does a branding project take?
It depends on the scope and on how quickly decisions can be made. You receive a dated plan before work begins.
Who owns the work?
You do. On final payment, all rights to the delivered brand assets transfer to you, with source files.
Can you work alongside our in-house team?
Yes. We can define the system and hand it over, or collaborate with your team throughout the rollout.
How much does a branding project cost?
It depends on how much has to be defined and how many applications you need: a logo and guidelines are a different project from a full strategy, name and identity. After a first conversation you receive a fixed proposal, so the investment is known before work begins.
What do you need from us to start?
A clear view of your business objectives, access to the people who know the company best, and any existing brand material or research. We begin with a short series of interviews and an audit of your market and competitors.
How many concepts and rounds of revision are included?
We present distinct directions built on the agreed strategy, then develop the one you choose. The rounds of revision are defined in your proposal, so both sides know what is included. Agreeing the strategy first keeps revisions few.
Can you apply the new brand to our website and materials?
Yes. The same team designs and develops websites, produces video and content and manages social media, so the new brand is applied consistently everywhere without briefing another supplier.
Testimonials
What our clients say.
Placeholder testimonial. A short quote from the client about the project and its result will appear here.
Placeholder testimonial. A short quote from the client about the project and its result will appear here.
Placeholder testimonial. A short quote from the client about the project and its result will appear here.
Consultation
Discuss your branding project.
Tell us what you want to achieve. After a first conversation you will receive:
- An assessment of where you stand today.
- Our recommendation on the right approach.
- A proposal with scope, timeline and investment.