One brand and one website for a group of independent hotels, built to bring guests back from the booking platforms.
Client
Client name
Sector
Hospitality
Location
City, country
Year
0000
Services
Branding, Website development, Digital marketing
Website
clientwebsite.com
About the project.
The client runs several independent hotels, each with its own character. Over the years every property had built its own website, its own look and its own booking engine, and most reservations came through booking platforms that kept a share of every stay.
The owners asked us for a single brand and a single website that guests would prefer to the platforms.
The challenge.
Booking platforms outspend any hotel on advertising and rank first for most searches. The existing sites were slow, looked different from one another and gave guests no reason to book direct. The high season was five months away.
Goals
- Bring the hotels together under one recognisable brand.
- Increase the share of bookings made directly on the website.
- Launch before the high season, without losing existing search traffic.
Our approach.
We started with the brand, then designed the website around the booking journey and built it to load fast on a phone. Each part of the work is described below.
Brand identity
Positioning, a naming system and a visual identity for the group, with room for each hotel to keep its own character.
UX/UI design
A booking journey reduced to three steps, tested with guests before development began.
Website development
One site for all hotels, with the booking engine integrated on every page and content the team can edit.
Performance and search
Fast pages, every old address redirected, and campaigns on each hotel’s own name to win searches back from the platforms.
The outcome.
+00%
direct bookings in six months
-00%
commission paid to booking platforms
0.0 s
average page load on mobile
The new site launched before the season. Direct bookings rose month after month, reliance on the platforms fell, and the hotels now present themselves as one brand. We continue to manage search and advertising for the group.
“Client quote about the collaboration and the result goes here, in the client’s own words.”
Name Surname, role, Client name
Built with.
WordPress with a custom theme, a booking engine integration, Google Analytics and Google Ads.