Built to shift the odds.
Know us
On your side, to win
Odduel is an independent full-service creative and technology agency: branding, websites, applications and growth under one roof. We partner with a deliberately limited number of companies and commit fully to each.
51 people, one team. Strategy, design, content, technology and growth.
Every company competes against odds: the market, the incumbent, the clock. We meet them directly, with preparation and precision.
Start a projectMeet the team
The people behind Odduel.
Strategists, designers, writers, developers and marketers across Europe, working as one team.
51 team members. Seven departments, one standard.
Ingrid Solberg
Managing Director
Runs the agency day to day so every project has the right people, enough time and a clear plan.
Chiara Bellandi
Creative Director
Sets the creative standard and signs off every brand, design and film before a client sees it.
Mateusz Kowalczyk
Technical Director
Decides how things are built and makes sure they stay fast, secure and easy to maintain.
Sofia Almeida
Head of Growth
Leads search, advertising and social, and answers for the numbers they produce.
Claire Dumont
Client Services Director
Looks after every client relationship and makes sure promises are kept.
Niamh Gallagher
Business Development Manager
First conversation for new clients: listens, asks the hard questions and shapes the proposal.
Laura Jiménez
Account Manager
Your day-to-day contact, keeping you informed and your project moving.
Tobias Lindqvist
Account Manager
Your day-to-day contact for product and technology projects.
Anneke de Vries
Project Manager
Plans the work, protects the timeline and keeps scope and budget under control.
Pedro Carvalho
Project Manager
Runs application and platform builds from discovery to release.
Eleni Papadaki
Digital Strategist
Audits where you stand and turns objectives into a roadmap you can act on.
Margaux Lefèvre
Brand Strategist
Defines what a brand stands for, who it is for and how it should sound.
Luca Ferrante
Art Director
Turns strategy into a visual concept and guides it through every application.
Marta Nowicka
Brand and Graphic Designer
Designs identities, guidelines and the materials that carry them.
Jonas Becker
Brand and Graphic Designer
Designs editorial, packaging and campaign work with a sharp eye for type.
Freja Mikkelsen
UX Researcher
Talks to users, tests prototypes and brings evidence to every design decision.
Aino Laaksonen
UX Designer
Maps journeys and structures so people reach what they came for without thinking.
Carla Soler
UI Designer
Designs interfaces and design systems for websites and stores.
Dominik Horváth
UI Designer
Designs interfaces for web and mobile applications.
Zofia Wrona
Motion Designer
Brings brands and interfaces to life with animation and motion graphics.
Eleanor Whitfield
Head of Content
Sets the editorial line and reviews every word before it is published.
Saoirse Brennan
Copywriter
Writes brand and website copy that is clear, confident and easy to act on.
Oliver Hartley
Copywriter
Writes campaign, advertising and long-form content.
Camille Roussel
Localisation Specialist, French
Adapts every project for French-speaking markets, from copy to keywords.
Lucía Navarro
Localisation Specialist, Spanish
Adapts every project for Spanish-speaking markets, from copy to keywords.
Hannah Vogel
Localisation Specialist, German
Adapts every project for German-speaking markets, from copy to keywords.
Rafael Monteiro
AI Video Producer
Produces films and imagery with AI, from script and storyboard to final cut.
Elisa Marchetti
Video Editor
Edits, grades and finishes every film, in every format a channel needs.
Henrik Dahl
Tech Lead
Plans the technical work and reviews the code before it ships.
Ioana Popescu
WordPress Developer
Builds fast, editable WordPress websites and custom themes.
Tomáš Novotný
WordPress Developer
Builds online stores and the integrations behind them.
Katarina Jovanović
Front-end Developer
Turns designs into accessible, responsive interfaces that load fast.
Mikkel Sørensen
Front-end Developer
Builds application interfaces and the animation that makes them feel right.
Viktor Petrov
Back-end Developer
Builds the systems, data and integrations behind applications.
Lena Hoffmann
Back-end Developer
Designs platforms and interfaces between systems that scale without drama.
Andrei Ionescu
Mobile App Developer
Builds iOS and Android apps and gets them through the stores.
Alexandra Wójcik
AI and Automation Engineer
Finds where AI pays back and builds it into products and operations.
Stefan Gruber
DevOps Engineer
Keeps servers, deployments, backups and security in order.
Petra Kovač
QA Engineer
Tests websites on every device and browser before anything goes live.
Emma Jansen
QA Engineer
Tests applications and automates the checks that protect each release.
Marco Rinaldi
SEO Specialist
Plans and delivers search visibility, market by market.
Isabel Ferreira
Paid Media Manager
Runs Google and Meta advertising against cost per result.
Nora Eriksen
Social Media Manager
Plans, publishes and manages brand channels and their communities.
Giulia Conti
Social Media Manager
Plans short video and social campaigns for lifestyle and hospitality brands.
Inès Moreau
Influencer Marketing Manager
Finds the right creators, agrees the terms and runs each collaboration.
Daniel Keller
Data and Conversion Analyst
Sets up tracking, reads the data and tests what converts better.
Sara Lindholm
HR and People Manager
Hires, onboards and looks after the team.
Javier Ortega
Finance Manager
Keeps invoicing, budgets and cash flow accurate and on time.
Beatrix Szabó
Legal and Data Protection Officer
Handles contracts, confidentiality agreements and data protection.
Maja Kranjc
Office and Operations Coordinator
Keeps tools, suppliers and daily operations running smoothly.
Liam O'Connor
Support Engineer
First response for maintenance clients: fixes, updates and answers.
The name
Why Odduel.
The name joins two words: odds and duel. That is how we approach every engagement. On your side, and to win.
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Odds
What you are up against
Every company competes against odds: the market, the incumbent, the clock.
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Duel
How we meet it
A duel is a contest met directly, with preparation and precision.
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Odduel
Where we stand
On your side, and to win. We put the odds in your favour.
What we believe
The principles behind our work.
Four commitments shape every engagement, from the first conversation to the final report.
Candour
You receive our honest assessment, including when it is not what you hoped to hear.
Focus
A limited number of clients at any time, so every project gets our full attention.
Accountability
Success is defined in numbers at the outset and reported against throughout.
Independence
Everything we create is yours to own and operate. Clients stay because the work performs.
Inside Odduel
Fully committed.
We partner with a deliberately limited number of companies and commit fully to each.



Testimonials
In our clients’ words.
Clients stay because the work performs.
Placeholder testimonial. A short quote from the client about the project and its result will appear here.
Placeholder testimonial. A short quote from the client about the project and its result will appear here.
Placeholder testimonial. A short quote from the client about the project and its result will appear here.